Once again PC and Mac meet head to head in a commercial, only this time PC has had a little trouble. He roles in on a wheel chair with bandages all over. Apparently, his “user” trip over the power cord and knocked him off the table. Mac, knowing this would never happen to him due to his high tech magnetic power outlet, casually takes advantage of the situation to show off his Mac guns.
What is this saying about PCs? What is it saying about Macs? Its obviously showing the fact that Macs are better than PCs, so much better in fact, that even the little details such as, somebody accidentally tripping over their power cord, was thought up in the process of developing the Mac laptop! This commercial does a fantastic job at selling its product.
First off, it has a background of hilarious commercials. Instantly when you see these two characters appear on the screen it takes you back to the feelings you had when you saw the others. Then you get excited to see what other hilarious commercials they will come up with. Secondly, it compares a Mac to a relaxed, easy-going, “cool” guy. The PC, on the other hand, is a nerdy, comb over, suit and tie guy who is not very bright. Everyone watching this instantly wants to be the relaxed, cool Mac. Third and lastly, Mac presents its case with humor. The PC comes in on a wheel with bandages wrapped around two of his arms and one of his legs. He looks like he got in a wreck, but alas, he just fell off his desk. Also at the end of the commercial PC starts seeing “his life flash before his eyes.” Mac instantly points out that what he is seeing is just his screen saver and PC shamefully admits to it.
I believe Macs do a fantastic job with their commercials making it relevant to people (wanting to be cool), bringing out past feelings from past commercials, and making its viewers laugh. I personally am a Mac lover, and own one. When ever I see one of these commercials I am proud to be an owner of a Mac!

Hee, hee. That's the same feeling I get, Raymond! Apple did an amazing job with this commercial by appealing to our desire to be cool.
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